Looking for something interesting and fun to do? Buckle up and take the wheel of your own MINI Cooper during this first-of-its-kind journey along Jamaica’s beautiful north-west coast to the ‘capital of casual’, Negril! JOZU’s guests for its inaugural travel summit in Negril were treated by the wonderful people at Island Routes, one of the Caribbean’s largest adventure tour companies, needless to say, they enjoyed themselves!

Katherine Lugo, Founder of Luka Cosmetics

This exciting new experience puts you in the driver’s seat as you follow behind an expert island guide to local spots and famous landmarks. Your journey begins with a short stop at a local coconut vendor. Then hop back in your MINI and drive through the historic town of Lucea. Once you arrive in Negril it’s time for some delicious food and a relaxing break on the Seven Mile Beach. In the afternoon drive to the iconic Negril Lighthouse at the westernmost point of the island where you can see the lighthouse and take in the gorgeous view. Next, visit the legendary Ricks Café where you’ll have the opportunity to witness the daring cliff-divers,

Samantha Regimbal, Founder of

snap a few pictures and enjoy the stunning views.  On your way back to Montego Bay you’ll make a final stop at an authentic jerk shack for a quick cooking demonstration. It’s time to take your island experience into your own hands on this fully-loaded adventure, but get ready because there’s nothing ‘mini’ about it!

Tiffany of Island Routes
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